The Coaching Profit System: Is it Worth the Investment?

Most people who dream of running a coaching business hit the same wall: time. They want to inspire and earn, but between creating programs, finding clients, delivering sessions, and keeping up with tech, they burn out before they even make real money.

That’s where John Thornhill’s Coaching Profit System (CPS) comes in — a done-for-you model that promises to build, brand, and operate your entire coaching business for you. According to the program, you don’t handle the coaching, selling, or tech. John’s team does. You just collect the payments.

Sounds ambitious, right? In this detailed review, we’ll unpack what CPS actually offers, what you get when you join, and who it’s really for. We’ll also look at the potential risks, rewards, and realities of partnering with one of the most established names in the digital coaching space.

👉 Click Here to Attend The Free Coaching Profit System

 

What Is the Coaching Profit System?

The Coaching Profit System is a done-for-you coaching business partnership created by John Thornhill, a veteran digital entrepreneur behind multiple seven-figure programs including Online Success Coaching (OSC).

CPS takes his proven coaching system — which has already generated over $23 million in student sales — and lets you step in as an Authorized Partner. That means you can sell the program as if it were your own, under your personal brand, while his professional team handles fulfillment, training, affiliate recruitment, customer support, and coaching delivery.

In other words, you’re not starting a coaching business from scratch. You’re buying into a pre-built ecosystem that already works.

Instead of building funnels, writing copy, and hiring coaches, you’re given your own white-labeled business that uses the same engine John’s company runs internally. You keep 100% of the $997 core program sale, plus 50% on qualifying upsells — a split that’s almost unheard of in typical affiliate or partner systems.

Enrollment is capped — usually limited to around 10 new partners per period — to keep support manageable. Each round tends to sell out quickly because the offer isn’t just a course; it’s a complete business handed over ready to run.

 

Who Is It For (and Who It’s Not For)?

CPS isn’t a one-size-fits-all solution. It’s designed for a specific type of person — someone who can move but doesn’t want to get buried in the day-to-day grind of coaching or tech.

✅ Ideal For

• Aspiring entrepreneurs who want a proven product to sell without creating it from scratch.

• Marketers or affiliates looking to upgrade from 50% commissions to 100%.

• Coaches or consultants tired of constant client delivery and ready to scale by leveraging someone else’s infrastructure.

• Busy professionals who want an online business but have limited time to execute all the moving parts.

• Action takers who understand traffic and promotion — or are willing to learn with the team’s support.

⚠️ Not Ideal For

• Anyone looking for a “push-button” business with no personal effort.

• Skeptics who want full ownership of product content or branding control.

• Those unwilling to invest in traffic or list building.

• Individuals who prefer creative freedom over structure.

CPS takes care of most of the execution — but you’re still responsible for visibility. Think of it as an accelerator, not autopilot.

 

What You Get Inside Coaching Profit System

CPS isn’t just a single course — it’s an entire digital business in a box, with multiple built-in revenue streams. Let’s break down the major components.

Component #1 — 100% Done-for-You Coaching Funnel

(Value: $997)
You receive a fully branded funnel that includes a landing page, opt-in flow, autoresponder sequence, and thank-you pages. Everything is pre-loaded and customized to your brand — even the design matches your colors and logo.

This funnel promotes Online Success Coaching, John Thornhill’s flagship training, and you collect all the leads and 100% of the sales.

Component #2 — 40-Day Autoresponder Sequence

(Value: $997)
A series of 40 professionally written follow-up emails designed to convert leads into buyers. Written by a seven-figure copywriter, these emails are preloaded into your autoresponder and drip out automatically over 40 days.

That means your funnel nurtures leads while you sleep — an entire month of persuasive communication already handled.

Component #3 — Authorized Partner License

(Value: $4,997)
This is the legal backbone of the program. It authorizes you to sell Online Success Coaching as if it were your own product and keep 100% of every $997 sale.

You also receive:

• 50% commissions on upsells (including higher-tier coaching or partner programs).

• Lifetime tagging: if any of your buyers purchase future products or upgrades, you continue to earn commissions indefinitely.

Essentially, this gives you a business model similar to owning a franchise — but without the ongoing royalties.

Component #4 — Your Own Affiliate Program

(Value: $4,997)
CPS doesn’t just make you a seller — it turns you into a business owner who can recruit affiliates. You get your own JV (Joint Venture) recruitment hub complete with promotional resources, banners, and tracking links.

When affiliates promote your version of Online Success Coaching, you receive 50% of their generated profits for life. One strong affiliate could make this worth the investment on its own.

Component #5 — 12 Months of DFY Affiliate Recruitment

(Value: $9,997)
Here’s where things get interesting. John’s team will actively recruit affiliates for you from his pool of 15,000+ JV partners and ClickBank network. Each affiliate is “assigned” to you on a rotational basis to ensure fairness.

You split the profits 50/50 on sales generated through those affiliates — effectively gaining your own mini salesforce without having to recruit them yourself.

👉 Click Here to Attend The Free Coaching Profit System

 

Component #6 — 12 Months of Live Coaching Calls

(Value: $4,997)
Every two weeks, you join live group coaching sessions with John Thornhill and his business partner Randy Smith. These sessions cover advanced strategies, campaign optimization, and new traffic sources.

Many members report that a single insight from these sessions can create a breakthrough in results — especially for those new to high-ticket offers.

Component #7 — Randy’s Ultimate AI App Bundle

(Value: $4,997)
Randy Smith is known for his suite of proprietary AI marketing tools. Inside CPS, you get access to over 30 of them — from ebook generators to sales page creators, ad writers, email builders, and video script tools.

This is especially valuable for partners who want to build their own offers later. With AI, you can produce content and collateral in minutes instead of days.

Component #8 — 12 Months of 1-on-1 Calls

(Value: $97 per call)
Beyond group sessions, you can book private strategy calls for personalized help — marketing reviews, funnel tweaks, or even mindset guidance. These would normally cost $97 each but are included at no extra charge.

Component #9 — Top-Level Access to Online Success Coaching

(Value: $997)
You also get the complete Online Success Coaching curriculum — 50+ training modules, templates, and step-by-step lessons on product creation, funnel building, and scaling. This helps you understand what you’re selling and gives you real insight into the process.

Component #10 — Guaranteed Promotions for 12 Months

(Value: $9,997)
Once you’re ready, John personally promotes your offers via three dedicated email broadcasts to his 150,000-subscriber list and an announcement to his 15,000 affiliate partners.

That exposure is something most marketers never get. It gives your business a genuine head start.

Component #11 — Unlimited Support

(Value: Priceless)
Finally, you get ongoing help from a professional support team of marketers, copywriters, and designers. Their job is to make sure you never stay stuck.

 

How the System Works Step by Step

The entire system is built around simplicity. Here’s the process once you join:

Step 1: Enroll and Get Set Up

After choosing your plan, John’s team builds and brands your funnel, loads your email series, and gives you access to OSC and the AI app suite.

Step 2: Start Collecting Leads

Your funnel is immediately ready to collect leads from your ads, email list, or social media. Every subscriber is tagged to you permanently.

Step 3: Let the Automation Work

The autoresponder nurtures leads over 40 days while your affiliate hub quietly starts onboarding new partners.

Step 4: Sales and Commissions Flow In

When someone purchases Online Success Coaching through your funnel, you receive 100% of that sale — and 50% of any upgrades they buy later.

Step 5: Scale with Affiliate Leverage

John’s team recruits additional affiliates for you. Every sale they generate earns you 50% of the profit.

Step 6: Attend Coaching, Learn, and Grow

You participate in live coaching and 1-on-1 calls to keep improving.

It’s essentially a business partnership where you own the front end, and John’s company runs the back end.

 

Pricing, Guarantees, and Enrollment

CPS offers two straightforward payment options:

Both plans include a 14-day money-back guarantee. You can test everything risk-free and request a full refund if it’s not for you — no hoops, no conditions.

Enrollment is limited to ten partners per cycle, which ensures each participant gets proper setup and personalized support.

 

The Advantages (and Limitations)

The Big Advantages

1. A Done-for-You Business Model
   No building from scratch, no hiring freelancers. You skip straight to selling and scaling.

2. 100% Commission on Core Sales
   This is the highlight — keep every dollar of the $997 program you sell.

3. Affiliate Leverage
   You can recruit (or have recruited for you) affiliates who then sell for you.

4. Proven Offer and Team
   The OSC brand has years of history and testimonials backing it. You’re promoting a credible program.

5. Comprehensive Support System
   With live calls, AI tools, and DFY materials, there’s very little left for you to “figure out.”

The Limitations

1. You Still Need to Drive Traffic
   The best funnel in the world won’t work without eyeballs. You’ll need to invest time or budget into traffic generation.

2. Dependence on the Ecosystem
   Your funnel and commissions rely on the OSC infrastructure. If John changes his business model, it could impact your results.

3. Brand Control Is Limited
   While your funnel is branded, the product content itself remains John’s.

4. Results Vary by Action
   As with any business, success depends on how actively you promote. The “done-for-you” part is setup — not revenue generation.

 

How It Compares to Other Models

Compared to Running Your Own Coaching Program

If you build your own coaching business, you have to create curriculum, handle clients, and constantly update content. With CPS, all of that is done for you. You simply focus on growth and promotion.

Compared to Traditional Affiliate Marketing

Standard affiliate programs pay 40%–60% commission. CPS lets you earn 100% on the core sale plus lifetime upsells — effectively doubling your potential income per customer.

Compared to Agency or DFY Offers

Most DFY systems end after setup. CPS includes a year of live coaching, traffic recruitment, and guaranteed promotion — making it more of a joint venture than a simple service.

 

The Verdict: Is Coaching Profit System Worth It?

At first glance, the Coaching Profit System seems almost too generous: 100% commissions, personal coaching, done-for-you everything. But after examining its structure, it becomes clear that the model works because it’s mutually beneficial.

John Thornhill expands his reach through motivated partners, and you gain a ready-made, high-ticket business backed by a proven brand.

For someone serious about building a real online income stream — and willing to handle promotion and traffic — CPS offers a shortcut that could easily save years of trial and error.

It’s not cheap, but compared to starting a coaching business from scratch (which could cost $10,000–$50,000 in development and ads), it’s a bargain for what’s included.

So the key question isn’t whether the program works — it’s whether you will. The tools, funnels, and support are there. The missing ingredient is your drive.

If that describes you, it might be one of the smartest business decisions you’ll ever make.

👉 Click Here to Attend The Free Coaching Profit System

 

Final Thoughts

The Coaching Profit System isn’t a gimmick. It’s a serious business model for people ready to take action. It bridges the gap between affiliate marketing and full business ownership, giving you the infrastructure of a high-ticket coaching company without the stress of delivery.

You still have to show up. You still have to drive awareness and follow the plan. But you’ll be doing it with a framework already proven to generate millions for others — and that’s an edge most beginners never get.

If you’ve been waiting for the right time to step into a scalable online business, this is it.

👉 Click Here to Attend The Free Coaching Profit System